Last Updated: March 1, 2026

1. General Information

1.1. This Privacy Policy (the “Policy”) governs the collection, processing, storage, and protection of personal data of users (“User”, “You”, “Customer”) of the website www.massariba.com.

1.2. We process personal data in full compliance with the Protection of Privacy Law, 5741-1981 (as amended, including Amendment 13 of 2025), the Protection of Privacy Regulations (Data Security), 5777-2017, and other applicable Israeli laws.

1.3. By using our website www.massariba.com (hereinafter – “Site”,  “Website”), the User agrees to the terms of this Privacy Policy.

2. What Data We Collect

2.1. We collect only data necessary to fulfill orders and operate the Website:

  • Personal data: full name, email address, phone number, delivery address.
  • Order information: purchase history, items, amounts.
  • Technical data: IP address, device type, browser data, cookies.
  • Payment data: we do not store card numbers — they are transmitted directly to certified payment providers.

2.2. Mandatory fields are marked during checkout. Failure to provide mandatory data may prevent order processing.

3. How We Use the Data

3.1. We process personal data solely for the following purposes and on the following legal bases (in accordance with Amendment 13):

  • Performance of a contract (order processing, delivery).
  • Communication with the Customer (order status updates, customer support).
  • Marketing communications — only on the basis of explicit consent (consent).
  • Website improvement and analytics (visitor statistics analysis, fraud prevention).

3.2. All purposes of data processing are defined in advance and communicated to the User at the time of collection.

4. Data Retention Periods

We retain personal data for as long as necessary to fulfill the purposes outlined above or as required by applicable law:
  • Order and payment data — 7 years (Israeli tax law and bookkeeping requirements).
  • Marketing data — until unsubscribe or consent withdrawal.
  • Technical logs (IP, cookies) — up to 12 months or until the purpose is achieved.

5. Order Notifications and Abandoned Cart Emails

5.1. We send transactional (non-marketing) notifications related to order processing, including:

  • order confirmation;
  • status updates (production, shipping, delivery);
  • notifications about returns and cancellations.

These communications are necessary for fulfilling the transaction and do not require separate consent.

5.2. We send reminders about incomplete purchases (abandoned cart emails) only to users who have explicitly consented to receive such messages.
Users can unsubscribe at any time by clicking the unsubscribe link in the email or by contacting us at [email protected].

6. Data Security

6.1. We use SSL encryption and other security measures to protect data.

6.2. Access to personal data is restricted to authorized employees who require it for operational purposes.

6.3. Data is processed and stored in accordance with the Privacy Protection Regulations (Data Security), 5777–2017.

7. Sharing Data with Third Parties

We may share data only with trusted partners when necessary to fulfill an order:
  • courier services (for delivery);
  • payment processors (for payment handling);
  • marketing platforms (for newsletters, only with your consent);
  • as required by law, court order, or request from an authorized authority.
We do not sell or transfer your data to third parties for their marketing purposes.

8. Cookies

We use strictly necessary cookies to ensure the proper operation of the Website.

Analytical and marketing cookies are used only with your consent (via the cookie banner).

You may disable cookies through your browser settings; however, please note that doing so may affect certain functionalities of the Website.

9. User Rights

Under Amendment 13 you have the right to:

  • Request access to, correction, erasure, or restriction of the processing of your personal data;
  • Withdraw your consent at any time (including consent to receive marketing communications);
  • Object to processing based on legitimate interest;
  • Receive a copy of your personal data in a structured, commonly used format;
  • Lodge a complaint with the Privacy Protection Authority (PPA).

To exercise your rights, please contact us at [email protected]. We will respond within thirty (30) days. Requests are handled free of charge, except where they are manifestly unfounded or excessive.

10. Changes to This Policy

We may update this Policy from time to time. The updated version will be posted on the Website with a new “Last Updated” date. Continued use of the Website after changes constitutes your acceptance of the revised Policy.

11. Contact Us

For questions regarding personal data processing, please contact: [email protected]
We respond during business hours: Sunday–Thursday, 9:00–16:00 (Israel time).